The Real UGG Australia (Est. 1981): Our Hard-Won Trademark Legacy

For more than four decades, UGG Australia® has been the heartbeat of authentic sheepskin craftsmanship in Melbourne. However, there is a significant piece of history our customers need to know: We are the only "UGG Australia" from Australia.

While the word "ugg" is a generic term for a sheepskin boot style in Australia, our specific brand name — UGG Australia® — is a registered Australian Trademark that we fought for and successfully defended in the early 2000s. We proved in a court of law our consistent, uninterrupted use of this name since 1981, long before foreign entities attempted to claim ownership of our culture.

Our authenticity and legal right to our name are codified under Australian Trademark numbers 1432481, 1013798, and 1407752.

Navigating the Marketplace: Avoiding Brand Confusion

Because the term "ugg" describes a style of boot, many online stores use similar branding and keywords, which can lead to genuine confusion for shoppers. Our customer service team frequently communicates with shoppers who intended to support our UGG Australia® Australian-made heritage brand but inadvertently purchased from other websites—discovering differences in material or manufacturing origin only once their order arrived.

Non-Affiliated Websites

To help you shop with confidence and ensure you are reaching the authentic UGG Australia® brand (Est. 1981), we want to explicitly clarify that we have no affiliation or supply contracts with the following URLs:

uggs.com.au

au.ugg.com

uggaustraliaclassic.com.au

uggoriginals.com.au

theuggshop.com.au

uggexpress.com.au

uggaustraliancollections.com.au

uggbootsaustralia.com.au

uggoutlet.com.au

yellowearth.com.au

The Genuine Difference: Many of these entities sell imported products. We are the only UGG boot brand that tans our own sheepskin in our own local tannery and manufactures the finished product in Melbourne. We advise you to always check product descriptions for the country of origin and the use of Twinface (Double-face) Sheepskin.

How to Verify the Authentic UGG Australia® (Est. 1981)

If you are looking for the brand that has stood its ground against trademark battles and foreign dumping to remain 100% Australian-made since 1981, please use our official channels:

Official Website: www.uggaustralia.com.au

UGG Australia® Factory Store: 31-35 Gilbertson Rd, Laverton North, Victoria, Australia 3026.

Trusted Reseller Network: For more than four decades, we have supplied a premium network of trusted Australian retailers. Verify your local stockist via our Official Store Locator.

The "1st Stitch" Guarantee: Look for our signature 1st Stitch Golden tag sewn inside the boot—the ultimate hallmark of genuine Melbourne-made quality.

Registered Trademarks: Authentic products carry the UGG Australia® mark, protected by Trade Marks  #1432481, #1013798, or #1407752.

Why Supporting Local Manufacturing Matters

When you buy from us, you aren't just buying a pair of boots; you are supporting a business that fought to keep an Australian icon in Australian hands. For over 40 years, we have chosen to support Australian sheepskin farmers and local manufacturing jobs.

We don't just put "Australia" in our name for marketing—we are the original, the proven, and the only UGG Australia with a 1981 pedigree.

Thank you for supporting the real deal.