How to Identify Genuine UGG Australia® Boots

We’ve received many questions about imitation UGG boots. The UGG is defined by the Oxford Dictionary as "Originally Australian. A type of soft boot or slipper, typically made from sheepskin with the fleece side facing inwards."

What Sets UGG Australia® Apart

At UGG Australia®, we only use 100% genuine twin-face sheepskin, tanned in Australia’s last sheepskin tannery. We never use:

• Bonded wool
• Synthetic blends
• Suede laminated to single-face sheepskin

We do not supply any other brands, meaning competitors’ sheepskin is manufactured outside Australia.

Unfortunately, many lookalike products use misleading terms like “sheepskin wool”, “wool”, “plush”, or “suede” — often made from up to 98% synthetic materials. Terms like “Australian Sheepskin” are often used deceptively. While they suggest local authenticity, these sheepskins are made offshore and typically lack traceability.

How to Spot Authentic UGG Australia®

• Look for our registered trademark: UGG Australia® — no extra words like Boot, Classic, Original, Outlet, Shepherd, Yellow, DK or Since
• Inside every genuine boot is a stitched-in yellow label with:
  • Tanned in Australia
  • Made in Australia
• This label is stitched inside the lining, not added externally. We call this our First Stitch Guarantee
• Every boot is cut, stitched, and glued in Australia under strict Australian Made regulations

Where to Buy Genuine UGG Australia®

We sell direct at our Melbourne Factory Outlet and online at: www.uggaustralia.com.au

We also supply a trusted network of multi-brand retailers Australia-wide. We do not operate or supply “UGG” branded stores in shopping centres or high streets.

If you're unsure about a product or retailer, reach out to us directly:
customerservice@uggaustralia.com.au

Proudly Australian Made, Tanned and Owned Since 1981

Proudly selling UGG Australia® nationwide since 1981 — building trust, defending our trademark, and upholding a 100-year tradition of Australian UGG boot craftsmanship. Our products support Australian farmers, craftspeople, and local industry while delivering unmatched warmth, durability, and comfort. We believe in circular manufacturing, Australian environmental standards, the use of high-quality chemicals and tanning innovation, strict EPA compliance, and fair wages for skilled Australian workers.

Experience the real deal — traceable from farm to finished boot.